Innovation studio
Brand design

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Where your brand takes shape

Our experts create a unique brand story, name and tagline, and translate them into dynamic visual concepts. Next, we develop a compelling visual and verbal identity for your brand, including your logo, brand elements and tone of voice. To top it all off, we give your brand credibility through product and lifestyle photos and videos that connect with your audience. Once final, we bundle everything in an easy-to-use style guide and asset folder.

Discuss your project

Brand strategy

Your brand is at the heart of your business. It’s a reflection of who you are and what makes you stand out. By listening to you and asking the right questions, we distill the values that lie at the core of your brand, define what makes you truly unique and determine how we can create an emotional connection with your audience. This way, we can establish an ideal position in the market that is consistent with who you are and resonates with your clients.

Brand story

Knowing what your goals and dreams are, is not the same as knowing how to reach them. Do you want to breathe life into the history, the values and the purpose of your brand? Then you need to tell your story. In a competitive landscape where authenticity drives success, storytelling is an invaluable tool to connect with your audience. From defining the major plot points of your story to combining them into a creative narrative that sets you apart, Equals Three is happy to guide the way.

Brand naming

Your brand name is more than just a label: it’s the first thing people see or hear when they get to know you and it drives their first impression. Needless to say, it is key to the success of your business. At Equals Three, we elevate your brand with a name that’s unique and memorable, resonates with your target audience and captures the essence of your business.

Verbal identity

Do you want your brand to resonate with your target audience and create an emotional connection? Then it should have a distinctive, memorable and consistent verbal identity across platforms and touchpoints. Based on your values, positioning and message, our experts create a unique personality, language and tone of voice for your brand that speaks to your audience and sets you apart.

Visual identity

This is how your brand becomes instantly recognizable. From the creation of your logo over colors and typography to unique design elements: a powerful visual identity doesn’t just give your brand a pretty face but communicates your brand essence to your target audience. Trust us to create a creative and captivating visual identity for your business as well as define a framework for a coherent application across all platforms.

Imagery

Photography and videography play a pivotal role in creating compelling narratives for your brand. Through carefully orchestrated steps such as conceptualization, production and post-processing, we encapsulate your products, services and stories in striking visuals that leave an enduring mark in the heart and mind of your audience and differentiate your business in a competitive landscape.

Smart Brand Assistant ™

Related work

Doomoo

Strategy / Branding / Products / Touchpoints / Activation / Finance

Doomoo creates ultra soft and deliciously comfortable baby products that will make your life easier. This Belgian brand mixes innovative materials with body-suited shapes and the softest fabrics on the market to guarantee top-quality multi-functional equipment. Growing in comfort for both parents and children alike, that is Doomoo’s goal.

More info

Growth Loop

Brain Embassy

Strategy / Branding / Touchpoints

Shaping a growing global co-working brand towards a successful future, rethinking their core value proposition and identity: “We create environments that bring people & experiences together to grow companies and personal wellbeing.”

More info

Growth Loop

View all cases

Our brand design principles

Consistency

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Technology driven

Employer branding

Philippe Teurlings Former CEO Doomoo

SOUND

We’ve been working closely together with Equals Three for over 10 years. They help us grow through brand design, product development, communication … every day. They are a true partner that we are happy to have at our side!

Philippe Teurlings Former CEO Doomoo

SOUND

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Brand design team

Ornella Poponcini

Creative lead

Ornella Poponcini

Creative lead

Ornella Poponcini

Creative lead

Ornella Poponcini

Creative lead

Ornella Poponcini

Creative lead

Ornella Poponcini

Creative lead

Innovation studio Brand design

Where your brand takes shape

Related work

Doomoo

Brain Embassy

Our brand design principles

Brand design team

Ornella Poponcini

Ornella Poponcini

Ornella Poponcini

Ornella Poponcini

Ornella Poponcini

Ornella Poponcini

Innovation studio
Brand design